A recent Apple ad takes one of the company’s most iconic emojis and turns it into an object users can buy. The company has just released a running shoe based on the runaway success of the company’s emoji icon running shoe, and fans are wondering whether or not the integration of reality and technology will continue.

The red & white shoe, which shares the same design as the emoji, has received praise from not only those into Apple devices and technology but fashion-conscious consumers as well. Aptly referred to casually as the ‘Apple Running Shoe’, it mimics the appearance of the emoji: fashion and function. However, it wasn’t just created as a gimmick; it is a fully functional shoe that is aimed to be used during exercises and daily walks and jogs for the common average consumer.

Apple decided to take an emoji and turn the sign into an actual product—a clear signal of the tech giant’s focus on blurring the line between technology and fashion. That being said, while the company has incorporated wearable tech with the Apple Watch, this is the first time entering wearable garments. The shoe comes with Apple’s logo engraved at the heel, a feature that fans of the company will like.

Notably, the release comes at a time when emojis influence merchandise creation as well. The introduction of the Apple Running Shoe has led to a conversation about how digital culture is making an impact on physical culture, particularly in fashion. As for the cost, the shoe will cost $249 to own, which is quite reasonable, but the product is a limited edition. Now you can preorder products on Apple’s website, and, as expected, there is considerable interest in purchasing these items.

If you are a sneaker lover, a tech geek, or simply an appreciator of fashion statements, then the Running Shoe is a brave new direction for Apple. People refer to it as trainers, but it is so much more than just footwear; it has become one of the best examples to show how creativity can take an image that is as small as a computer icon and make it as big as a whole culture.

Therefore, will you be stepping into style with Apple’s newest creation?